83% of Polish Internet users buy on-line

83% of Polish Internet users buy on-line

14-11-2011 13:16:00

Poles buy more goods and more often than before. As the first choice, they buy at on-line auctions (37%), and the second one - at e-shops (28%). The most popular are e-shopes with books, films and music.

Strong influence on a development of e-commerce in Poland have services with comparison prices or shopping. It is possible now to buy at this services, but just in a few categories. However comparing prices specially helps when somebody is looking for electronic stuff, cosmetics or luxury gifts – such as jewelery or watches.

E-commerce specialists point out that now major becomes generation which is strongly concerned in computers, technologies and Internet. This people are not afraid of unsuccessful shopping, they know how to make an electronic claim, they shop on foreign e-shops, so all this issues make statistics of e-commerce higher and better. It is difficult to convince older generation to purchase items on-line. However, after successful e-shopping they come back to e-shops.

Now you can gain or lose most
E-shops are especially popular before Christmas. This is a period of the year when the owners of internet shops have the best incomes. But it is not just a happy time for them - they can also loose or win good popularity.

The reports about e-commerce and customers behavior shows that before shopping Internet users very often read reviews about company. Exactly 25% of e-consumers always look for comments and opinions about functionality of shop, and even 56% look for it almost every single time.

Take care of all reviews
The power of positive opinions is the most valuable advertisement for a shop. But this excellent promotion easily can become a way to promote a bad reputation in the web. People more often share negative experiences about service etc., because by the time of complaining they want to protect others from frustration they have been just facing. Before Christmas, when more people buy on-line, it is easier to make an mistake with orders, delay the commissions etc., there is also more probable to receive negative comments and opinions.

It is especially important for the owners to use tools which proof credibility, security and trust. Problems with orders realization, payments, no contact options, no formal data about the company and other accidents disturbing the trade can make the big influence on further operations of the shop. Therefore, it is so important to prevent the predictable problems.

The data is used from reports: "Customers about the quality of corporate services", Millward Brown SMG/KRC for Rzetelna Firma, IX 2011 r., TNS OBOP 20-23 X 2011 r. and "E-shopping in the customers eyes." Report Autumn 2011,,


Recent Posts

Comodo is now Sectigo
09-11-2018 12:54:30

According to previous announcements, a year after the acquisition of Comodo Group by Francisco Partners, on November 1 Comodo CA announced that from now on it is changing its brand to Sectigo [pronounced. sec-tee-go]. The goal of rebranding is consistency in company communication and better dedication to what Comodo is doing now.

Comodo is now Sectigo
European Cyber Security Month 2018
27-09-2018 10:46:21

The European Union Agency for Network and Information Security (ENISA), which is the center of knowledge about cyber security in Europe, organizes as every year in October the European Cyber Security Month. The campaign is starting in a few days. What is its purpose and how can you participate in it?

European Cyber Security Month 2018
GDPR and SSL certificate. Is encryption necessary for compliance with the GDPR?
18-05-2018 15:47:40

General Data Protection Regulation (GDPR) is a 99-article regulation meant to protect the private data of Europeans in IT systems. Announced in 2016, covers a broad variety of topics and will go into effect as a requirement on May 25, 2018. GDPR applies to any company doing business in Europe even if it is located elsewhere.

GDPR and SSL certificate. Is encryption necessary for compliance with the GDPR?
more posts